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Global Marketing Manager - Clinical and Forensics in Torrance, California at Phenomenex

Date Posted: 4/21/2019

Job Snapshot

Job Description

Job ID: PHE000495

About Us

Phenomenex is a global technology leader committed to developing novel analytical chemistry solutions that solve the separation and purification challenges of researchers in industrial, clinical, government and academic laboratories. From drug discovery and pharmaceutical development to food safety and environmental analysis, Phenomenex chromatography products, technical services and chemical reference standards accelerate science and help researchers improve global health and well-being. 

Selected by the Wall Street Journal as an "Exceptional Workplace," Phenomenex is defined by its passionate people, dynamic culture and distinctive ingenuity. These common characteristics unify the Phenomenex companies worldwide behind our mission "to promote the growth, prosperity and well-being of those we serve - our customers, our employees, and humanity.


Description

The position of Clinical and Forensics Global Marketing Manager is accountable for designing and executing integrated marketing programs globally to 1) significantly increase Phenomenex’s presence in the clinical and forensic markets and 2) establish Phenomenex as the leading solution provider for the sample preparation and analytical testing of clinical and forensic samples. This individual will work very closely with the Global Technical Product Management team to understand market opportunities and strategic business plans to create campaigns and assets to support the strategic plans as well as with global marketing to execute marketing actions globally.

Duties & Responsibilities:

 

  • Manage vertical market funnel and conduct market and business analysis (trends, applications, customer profiling, competitive landscape, regulatory impact, etc.) for existing and new business opportunities. Identify the key areas of growth and differentiation for the company and its products in all regions.
  • Develop strategic and tactical business plans which effectively lead to the development of new businesses or improve market share.
  • Define and implement go to market strategy and value propositions based on segmentation, targeting and positioning.
  • Understand best practices and trends in marketing communications to select the best channels for deploying marketing messages globally.
  • Establish and maintain a network with key opinion leaders in vertical market and in major applications.
  • Create compelling printed and digital assets (i.e. seminars, case studies, white papers, technical notes, applications, brochures, web pages, advertisements, etc.) to support strategic and tactical business plans.
  • Manage lead generation & qualification funnel and integrate this information within the customer relationship management system.
  • Drive effective global sales training programs and tailor those trainings to specific geographical needs.
  • Work together with tradeshow / event managers to promote clinical and forensic industry solutions at industry focused tradeshows and other events.
  • Define, enforce, and adhere to legal guidelines related to industry marketing.
  • May perform other related duties as required and/or assigned.

Job Requirements



Qualifications

 Knowledge & Experience:

  • Bachelor’s or Master’s degree in science-related field preferred
  • PHD preferred but not required.
  • Proven experience with HPLC, GC, and/or sample preparation techniques
  • >2 years work experience in creating & executing marketing campaigns in a scientific/technical industry
  • Critical thinker and creative problem solver with a combination of good intuitive judgment and strong analytical skills
  • Provides leadership and can motivate, direct, and lead others
  • Teamwork - must be able to work with people in a variety of positions and across various functions
  • Excellent communication skills (oral and written) and presentation skills
  • Strong organizational and project management skills
  • Energetic self starter with initiative to drive projects and deliver results on time
  • Proficient in Word, Excel, PowerPoint and other office systems
  • Available for up to 25% travel


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.