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Director of Marketing in Amersfoort, Netherlands at Ormco

Date Posted: 1/3/2019

Job Snapshot

Job Description

Job ID: ORM001462

About Us

Since 1960, Ormco, one of the many successful companies owned by Danaher Corporation, has been developing, manufacturing, and marketing a broad line of orthodontic appliances and related products for sale in the U.S. and abroad. Ormco provides orthodontists with brackets, wires, adhesives, and ancillary supplies used through the course of treatment.

Ormco believes the direct contact of its sales force with orthodontists facilitates the identification and verification of market trends and new product opportunities. Ormco works closely with orthodontists to improve existing products and develop new products primarily through its Champion programs in which selected orthodontists assist Ormco in designing, developing and ultimately educating users on new product and technique innovations.


SUMMARY:   Ormco is a trusted leader in the orthodontic medical device space. The Company is seeking transformational-minded, driven marketers who are excited by the strong growth prospect and want to help lead and contribute to the success.

The Director of Marketing at Ormco will be responsible for developing and executing a clearly defined EMEAi marketing strategy in a manner that supports consistent business growth and enhances brand equity.  This position is responsible for planning, organizing, recruiting, training, and managing all functions of product marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.

The director of marketing will lead the end to end responsibilities for new product introductions from ideation to program development to global commercialization. The marketing leader must have a proven track record of developing high-performing team and successful product launches. The leader will work with executives, global stakeholders, and cross functional teams.  Strong competencies in analytics, customer centric thinking, and a data-driven approach to determining root cause and counter measures.


• Lead EMEAi and influence global business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL’s).

• Collaboratively create EMEAi marketing strategy given changing market and competitive conditions.  Analyze market trends and assess demand for current and new innovations for future marketing strategies.

• Provide sales force with tools, key message points, selling strategies, product performance characteristics and features/benefits.

• Develop and implement product launch activities in conjunction with product management, engineering, operations and other internal functions.

• Conduct market research using Voice of Customer (VOC) from our clinicians and customers globally, as well as externally to obtain competitor strategies and market position.

• Promote the uniformity and consistency of the brand.

• Provide design and direction for collateral, web, product packaging, event materials and other visual communications media.  Ensure consistent marketing communications and content.

• Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.

• Manage projects with outside agencies and internal creative teams to develop marketing campaigns.

• Develop and recommend pricing structure and provide marketing guidance with engineering, manufacturing and sales.

• Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.

• Prepare and present an annual budget.  The budget should include proposed projects and activities to be completed in support of the company’s sales and profit goals. 

• Establish and maintain a market research function to act as a resource to the sales and distribution areas.  This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.

Job Requirements



• High intelligence and well-developed analytical skills

• Ability to think critically and in tactical and strategic dimensions simultaneously

• Lack of ego; team-first mentality

• Strong analytical, planning, forecasting and budgeting/financial skills

• Unquestionably high ethical standards and attention to reputational and compliance risks

• Ability to prioritize tasks in real time and adapt quickly to the changing needs of the business.

• Clear and organized communications skills (written and verbal)

• Presence; ability to lead and manage project teams with a range of experience and skills

• Analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion. Perseverance and consistency in pursuit of successful outcomes

• Must have strong managerial courage – ability to make the tough decision and to not be overly sensitive (thick skinned), be able to effective play catch ball (idea/issue back and forth discussion) and think on his/her feet.

• Will display and operate in a way that never compromises ethics and integrity, and will be non political in all dealings with agendas that are above board and understood by all; energy

SUPERVISORY RESPONSIBILITIES:                                                      

• Lead team of 3-4 associates.

• Manage marketing agencies.


EDUCATION and/or EXPERIENCE:                                                    

• Bachelor's degree in Business, Marketing, Communications or equivalent

• MBA preferred

• 15 years of diversified business experience, global preferred

• 10 years of progressive sales and/or marketing experience including direct response and digital.

• 5 years of sales and/or marketing management experience

• Strong leadership skills, program management abilities and demonstrated success influencing a global team

• Solid organizational skills; Able to handle multiple tasks/projects simultaneously

• Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn

LANUGUAGE SKILLS:                                                             

• Ability to read, analyze, interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Must demonstrate ability to effectively present information and respond to questions from groups of managers, clients, customers, and other business entities.

• Multi-language skills a plus.

Travel: 30%

Physical Demands/Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to walk. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 10 pounds.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.