Director Marketing Chemistry/Immunoassay in Brea, California at Beckman Coulter Diagnostics

Date Posted: 8/6/2019

Job Snapshot

Job Description

Job ID: BEC015585

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at www.beckmancoulter.com.
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


Description

Meet your next favorite role!
We are looking for our next Director, North American Marketing leading the Chemistry and Immunoassay team. You will have responsibility for the commercialization of new products, commercial leadership, funnel management, and overall commercial execution to achieve annual revenue and profitability objectives. 

As the Director for North American Marketing you will have the opportunity to provide leadership to drive the execution of downstream marketing tactics to provide confidence in our portfolio and develop programs and sales tools to support the success of North American sales team. This incumbent will collaborate extensively with the Business Unit representing the Voice of Customer and Sales to provide input for consideration in the future portfolio and product road maps.

If this sounds like something you are interested in read on!
If you get this job, you will:
  • Represent NACO commercial leadership to develop and execute the North America Chemistry and Immunoassay strategy with the Business Unit including the commercialization of major new platform commercialization launches as well as new assays.
  • Lead and manage a team of Chemistry & Immunoassay Marketing professionals to deliver results including:
  • Deliver targeted marketing activities aimed at moving customers through the buying cycle
  • Develop and launch of promotions as required. Lead visual management to track impact of these promotions and suggest improvements/changes as necessary. 
  • Lead and execute regional user group meetings, inviting reference customer accounts and also internal Beckman coulter experts to build credible program.
  • Lead regional promotional activities such as trade shows, conferences, and customer meetings.
  • Responsible for North America field and customer communication strategy.
  • Study and stay informed on products, technologies, clinical studies, competitive activity, and other general information of interest to company or to customers. Apply this knowledge for your strategies and tactics to develop your commercial activity. 
  • Develop and maintain relationships with key influential thought leaders. Utilize these relationships to gather VOC and market needs, reporting back to the Business Unit regularly.
  • Lead annual budgeting and operational planning for marketing activities
  • Lead the coordination of cross functional resources to rally and win at key accounts, as identified by sales and marketing leadership.
  • Maintain regular contact with existing customers to strengthen relationships and ensure satisfaction with products, solutions and services offered; implement and monitor creative marketing activities aimed at expanding/growing core business.
  • Help remove roadblocks to closing business, stepping in to assist shepherding deals to close as necessary. 
  • Perform segmentation of markets to support the strategy, identifying new growth areas 
  • Report out on key performance indicators monthly at the business unit and North America operations review meeting.
  • Influence leaders and team members across global marketing, field product specialists, scientific marketing, and other stakeholders to implement marketing messaging and plans.
  • Work with the sales leadership to ensure sales messaging and skill sets are continually evaluated and improved. Provide guidance and support as needed.
  • Work together with senior management team to deliver a strategic plan, to support year on year growth with clear targets, tactical approach and metrics.
  • Maintain a comprehensive knowledge of all company policies and procedures and demonstrate the ability to effectively implement them.
  • Maintain a comprehensive knowledge of all legal requirements for marketing campaigns (on- and off- line).
  • May perform other related duties as required and/or assigned.

Job Requirements



Qualifications

Click on the apply button if you have the qualifications described below:

  • •         Bachelor’s degree in technical field (medical technology (preferred), life science, or engineering) with 20+ years exp. OR Master’s degree in field with 18+ years exp. OR Doctoral degree in field with 9+ year’s exp.

  • •         Minimum of 6+ years of experience leading individual contributors and/or people managers

  • •         MBA preferred.

  • •         Minimum 8 years of experience in clinical diagnostics (preferred), life science or medical device sales or commercial marketing.

  • •          Commercial experience, ideally with a focus on downstream marketing and/or sales.

  • •         Incumbent must have excellent communication skills as well as analytical, project management and planning skills.

  • •         Cross-functional team leadership experience strongly preferred.

  • •         Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships across all levels of the organization, including proven influencing skills.

  • •         Flexible, curious and tenacious with a can do positive approach in a challenging business.

  • •         Self-starter, able to work independently – strong team player.

  • •         Superior verbal and oral communication skills.

  • •         Able to travel 35%, domestically.

About Beckman Coulter

At Beckman Coulter, we are dedicated to advancing and optimizing the laboratory. For more than 80 years, we have been a trusted partner for laboratory professionals, helping to advance scientific research and patient care. We do challenging work on a global scale, and are invested in growing our associates’ careers. We embrace continuous improvement, and are passionate about moving science and healthcare forward.

We have a vital role at Beckman Coulter: our focus on innovation, reliability and efficiency has led us to become the partner of choice for clinical, research and industrial customers all over the world. Beckman Coulter is a Danaher company, operating in two industries: Diagnostics and Life Sciences.

About Danaher

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world-class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need hardworking people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and bring value for customers and shareholders. Come join our winning team.


Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.